Validus has joined the pharmaceutical iPad revolution by deploying iRep from Veeva Systems to their US sales teams. The organization, which acquires, reformulates, and markets prescription products relevant to the psychiatry market, had been using a CRM system that ran on PDAs and could not accurately report on all sales activity data. In just five weeks, iRep was deployed to a fully trained staff that reports that the ease of use has them hooked. More importantly, sales reps have reported that walking into a physician’s office with an iPad for information sharing is piquing interest with doctors.
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