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Sears to deploy 5,000 iPads and 11,000 iPod Touches to track inventory and customer orders

posted Jan 4, 2012, 5:24 PM by Eric Lai
"Everything starts with knowing what our customers want to buy and how and then delivering that across platforms," Sears CEO Louis D'Ambrosio told Bloomberg. The Apple products will be used to help managers gather more information about customers' buying patterns and product preferences and to ramp up Web operations.